EP. 73 // How to Grow a $30 Million Fashion Brand w/ Daniel Park
On today's show, we have an entrepreneur in the fashion industry and the Executive Vice President of clothing brand XIOS: Daniel Park.
Daniel Park has an incredibly story, one about a drastic career shift, a multi-generational company, and developing success through integrity and core values. Daniel transitioned from a 15-year career in the NYPD to becoming the executive vice president of XIOS, a reputable fashion brand. Dan reveals the ethos that underpins XIOS's business operations and the importance of fairness and maintaining relationships in the industry.
The conversation evolves to explore the core values embedded in XIOS's business model and marketing strategies. Dan shares his experience of working in his father's company and the quintessential role of informed decision-making. He credits his father's Christian values for their success and explains how XIOS thrived during the pandemic with their unique approach to fashion. The journey zigs and zags between contrasts of fast fashion and XIOS's focus on data and travel to stay ahead in the industry.
As we navigate towards the end, we dive into the trials and triumphs of running a retail business. Dan sheds light on the art of managing and expanding a business while preserving its values and legacy. He gives us a glimpse into the challenges faced by each XIOS store and the resilience it takes to overcome them. Let's get into it!
In This Episode:
0:00 XIOS Clothing Business Model and Transition
7:53 Business Values and Marketing Strategies
17:24 Managing and Expanding a Business
25:11 Challenges and Opportunities in Retail
29:54 Believe in Quality Product's Success
40:28 Building Success and Solidarity With XIOS
RELEVANT LINKS
ABOUT DANIEL PARK
AS THE LEADING PROVIDER OF MEN’S FASHION, XIOS UNDERSTANDS THAT THE MODERN MAN WANTS TO KEEP UP WITH CURRENT TRENDS.
Our in-house designers are constantly looking for ways to meet the unique styles of our customers. XIOS continuously strives to stay ahead of fashion trends. Since opening our first store in 1991 in New York City, XIOS has been leading the way in offering high quality, trendy men’s clothing at affordable prices. We currently operate over 20 stores across the East Coast. We plan on staying devoted to this philosophy for many more years to come.
